Vision & Values

The Foundation:

The Independent And Public-Spirited Media Foundation (IPSMF) was registered on 1st July 2015 as a public charitable trust in Bengaluru. The Foundation provides financial and other assistance to organisations creating and distributing public-interest information to the public at large using digital media, social media, mass media or any other media. The Foundation has been registered under Section 12AA (a) of the IT Act, 1961 and has been granted approval under section 80G (5) (vi) of the IT Act 1961.

Vision & Values

The Foundation’s Vision: 

Building independent and public-interest media.

The Rationale for the Foundation

1. The challenges facing journalism: 

Traditionally, media in India are seen as institutions with a public purpose, housed in a corporate framework. This dual-purpose model (pursuit of public purpose as well as earning from it) has become challenged in recent times. Legacy media houses having become dependent on advertising revenue, now increasingly find it hard to compete with the online platforms to which advertising is shifting. News television channels also face similar, and serious financial challenges. This struggle to survive and sustain has made journalism susceptible to pressures from various quarters – from advertisers and corporates, from owners, from politicians, from government and even from society itself. The ever-present pressure to conform and shy away from speaking truth to power has increased dramatically.


2. Why Support public-interest journalism?

Even as the Indian news media’s growth and vibrancy are recognised around the world, the challenges and pressures, as well as compromises, have become increasingly obvious.These deleterious trends in the media, manifest in several democracies globally, has fortuitously provided steam to a countervailing impulse to support public-interest journalism by public-spirited organisations, institutions and individuals. The need to support independent and public-spirited journalism has arisen in this context. If the market does not support a free media, then non-profit funding has to be made available to create an ecosystem of independent media entities.


3. The Editor’s role is paramount:

In tandem with the eroding of media independence and credibility, the role of the Editor, traditionally the lynchpin of the publication’s editorial vision and direction has vastly diminished. The walls that traditionally separated the commercial and editorial operations have been brought down. This has made the compromise of editorial values more convenient and more rampant. The losers of this erosion in editorial values are readers and the general public, who continue to earnestly look to the media to perform their public role as the watchdogs of public weal and to expect them to adhere to the values, ethics and professional standards traditionally espoused by editors and journalists. As free societies thrive and sustain on the bedrock of free flow of credible and trustworthy information – through free and vibrant media – the eroding of independent editorship and journalism leads to the negation of democracy itself.


4. Reinventing Media – The Digital Opportunity:

Along with the crises in Indian journalism, has also risen an opportunity, the advent of the ‘digital dawn’ – the spread of digital connectivity and the ubiquity of the smartphone in millions of ordinary citizen’s hands. Indians are now more literate, more aware of their democratic rights and more connected over mobile phones than ever before. This ‘digital dawn’ also offers, for the first time, a chance to free media from the need for big budgets, to democratize media ownership and functioning, and to let a ‘hundred flowers bloom’. Simultaneously, there exist seasoned journalists who are willing to experiment in the space that has been opened up by technology—not just in the big cities but also in smaller towns and in remote micro-environments that are media-starved. This spells new opportunity and new hope. Media does not have to be big in order to be meaningful; what it needs to do is make a difference in its catchment area.



The Foundation’s Objectives:

Through the fostering of independent and public-interest journalism;

Encourage attainment of higher editorial standards;
Influence public debate;
Challenge and complement mainstream media; and
Empower individuals to exercise their democratic rights.

Achieving Foundations objective:

India, with its billion and more population, is a vast country. Given the limited resources,, it would be impossible to build its reach amongst the entire population via the digital entities funded by the Foundation. Therefore, the Foundation, through its funding, would aim to achieve a primary and a secondary objective:

a. Primary objective: Create public interest content and distribute it as widely as possible to users consuming news on their smartphones, and other digital devices.
b. Secondary objective: Play the role of watchdog and guardian of public interest at the national and state level by establishing beach-heads of journalistic excellence and bring sufficient pressure on legacy media news rooms and editors to play the role that they should.

1. Build an entire new ecosystem by funding green shoots

To create the new ecosystem, the Foundation will fund various digital entities, each aligned with specific interventions.
While each grantee makes a significant contribution, it is their cumulative effect that has the power to significantly change the current narrative and cause a positive influence on the behaviour of the citizens, lawmakers and government.

2. Intervention at National and state level in multiple Indian languages to create beach-heads of journalistic excellence with significant reach.

Media as Watchdog: India has a federal structure, and the law-making happens at two levels – National and State. The media must play the role of watchdog and guardian of public interest at both the national level as well as at the state level.
Entities at National and State level: The Foundation thus aims to provide financial support to digital entities that have a national presence as well as those having a meaningful presence at the state and regional levels.
English Vs Language: Entities that operate at a national level mostly publish content in English, while entities at the state level publish content in regional languages. To create as wide a footprint as possible, the Foundation seeks to support entities in English as well as in multiple Indian languages.
Beach-heads of journalistic excellence: Legacy media has a large presence at both national as well as at state levels. It is not envisaged that the influence of legacy media will diminish anytime soon. However, by creating bedrocks of journalistic excellence, a great amount of pressure can be brought to bear on legacy media newsrooms and editors to produce public-interest content and play the role of a watchdog on lawmakers, administrators and the public institutions. The Foundation’s expectations are based on the premise that:
Digital entities are proactive: Independent media exclusive stories will find traction in social media and eventually be picked up and furthered by legacy media.
Setting the agenda for mainstream: By its deep-researched, ground reported stories, independent media will set the agenda for debate in social media and mainstream media.
Digital media are more nimble: Given the digital media’s nimbleness and their propensity and appetite to cover what is inconvenient to the powers that be, editors of legacy media would find it hard to kill or drop stories that expose clear wrongdoing.
Conscience Keepers: Independent media will play the role of conscience keepers for the journalism eco-system through an unflinching focus on integrity.
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